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Vietnam is in the vanguard of a hotel building boom.

In The Hardhat Report, the first in a series of white papers, Blackwell Media, a New York-based, Vietnamese-American public relations and strategic marketing firm takes an in-depth look at Vietnam’s exploding travel and tourism economy. From the white-sandy beaches of Phu Quoc to the mountainous villages of Lao Cai, the report brings to light the unprecedented wave of hotel construction that has taken over the landscape.

Analysing Vietnam’s annual tourism statistics, threatening real estate bubble and provincial developments, The Hardhat Report identifies more than 130 companies undertaking 68 new-build projects with over US$21 billion in combined capital investments, all dedicated to creating the next generation of Vietnam’s tourist product: luxury resorts, theme parks, casinos, ecotourism sites, golf courses and urban mixed-use properties.

Future case studies will focus on destination marketing and Vietnam’s product life-cycle as the next hotspot on the itinerary of affluent leisure travelers.

 

 

 

 

   
   
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